Looks expensive, isn’t.
Every piece is priced between ₹349 and ₹599. We skip the fancy boxes and the markups and put the money into heavier links and better finishes.
[ABOUT] EST. DEHRADUN
NOT YOUR UNC'S JEWELLERY.
streetwear chains from dehradun, built for main characters.
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[01] ORIGIN STORY
IT STARTED IN DEHRADUN.
a few friends, one group chat, and a shared problem: every chain we found was either mid or wildly overpriced.
the cheap ones turned green in a week. the good ones cost more than our rent. so we started making our own.
heavy links, clean finishes, prices that make sense for people who actually get dressed for the function. that's the whole plan. no cap.
DROP 01 · 2026 — the crew
PHOTO — THE FRIENDS, DEHRADUN
where it started. rajpur road, 2025. [02] THE RULES
WHAT WE STAND ON
Waterproof and anti-tarnish, no cap.
316L stainless steel with a protective coating. Wear it in the shower, at the gym or in the rain. It won’t fade or turn your neck green.
Made to be stacked.
Lengths, weights and finishes are designed to layer together. Mix any three for ₹999 or any five for ₹1,499.
[03] COLLECT ALL 4
THE CREW
the faces you'll see every drop. hover a card to check their stats.
#01/04 ICED PORTRAIT
KABIR
DEHRADUN
final-year design student. owns more chains than shirts.
- STYLE
- 92
- RIZZ
- 84
- DRIP
- 96
SIGNATURE ICED TENNIS 18"
#02/04 GOLD PORTRAIT
TANYA
DELHI
thrift queen. stacks gold on vintage tees.
- STYLE
- 88
- RIZZ
- 91
- DRIP
- 90
SIGNATURE ROPE CHAIN 22"
#03/04 SILVER PORTRAIT
MEHER
MUMBAI
dancer. only wears silver, only wears it loud.
- STYLE
- 95
- RIZZ
- 87
- DRIP
- 89
SIGNATURE CUBAN LINK 20"
#04/04 STREET PORTRAIT
ARYAN
DEHRADUN
skater. breaks boards, never breaks chains.
- STYLE
- 86
- RIZZ
- 93
- DRIP
- 85
SIGNATURE PADLOCK PENDANT
[04] @[BRAND]